DailyWell
Technical Documentation & Architecture
The only habit tracker built on growth mindset psychology, powered by AI coaching, and designed to help you succeed where 92% of habit apps fail.
The Problem We Solve
92% of habit tracking apps fail because they focus on streaks, not growth.
Traditional Apps Fail
- Streak-obsessed mentality creates shame
- Breaking a streak = total abandonment
- No recovery mechanism
- Fixed mindset reinforcement
DailyWell Solution
- Growth mindset psychology
- Forgiveness recovery system
- Self-compassion messaging
- AI-powered personal coaching
Key Differentiators
- Psychology-first approach
- Claude AI coaching integration
- Free audio TTS coaching
- Family & social features
"The goal isn't perfection - it's progress. Every day you show up is a victory."
- DailyWell Philosophy
7 Foundational Habits
Each habit is named with intention - using growth mindset psychology to encourage rather than shame.
Rest
Quality sleep & recovery
Psychology: Not "Sleep" - Rest implies self-care and permission to recharge
Hydrate
Water intake tracking
Psychology: Active verb creates sense of nurturing your body
Move
Physical activity & exercise
Psychology: Not "Exercise" - Move is inclusive, any movement counts
Nourish
Mindful eating habits
Psychology: Not "Diet" - Nourish is positive, focuses on adding good things
Calm
Mindfulness & meditation
Psychology: Outcome-focused - the goal is inner peace, not the practice
Connect
Social connections & relationships
Psychology: Human need for belonging - proven longevity factor
Unplug
Digital wellness & screen time
Psychology: Active choice to disconnect - empowering, not restrictive
Why Exactly 7?
- ✓Miller's Law: 7±2 is cognitive limit
- ✓Covers all wellness pillars
- ✓Manageable daily tracking
- ✓Research-backed categories
Technical Architecture
Built with modern, enterprise-grade technologies for scalability and maintainability.
Frontend
- Kotlin100% Kotlin codebase
- Jetpack ComposeDeclarative UI framework
- Material Design 3Modern design system
- Compose NavigationType-safe navigation
Architecture
- KMPKotlin Multiplatform ready
- MVVMClean architecture pattern
- Koin DIDependency injection
- Repository PatternData abstraction
Data Layer
- Room DatabaseLocal SQLite storage
- DataStorePreferences storage
- Firebase FirestoreCloud sync & backup
- Firebase AuthUser authentication
APIs & Services
- Claude APIAI coaching engine
- Health ConnectBiometric integration
- Google Play BillingSubscriptions & IAP
- Android TTSFree text-to-speech
System Architecture
Design Philosophy
Every UX decision is backed by behavioral psychology research.
Growth Mindset
Based on Carol Dweck's research - abilities can be developed through dedication.
Self-Compassion
Kristin Neff's framework - treating yourself with kindness during failure.
Atomic Habits
James Clear's compound effect - tiny changes yield remarkable results.
Behavioral Design
BJ Fogg's Tiny Habits - make good habits easy, bad habits hard.
The Recovery Flow
When users miss a day, DailyWell doesn't shame them. Instead, it guides them through a compassionate recovery process.
What Others Say
- "You broke your streak!"
- "You failed today."
- "0/7 habits completed."
- "Don't give up!"
What DailyWell Says
- "Welcome back! Every day is a fresh start."
- "Yesterday was tough. Today is new."
- "You showed up today - that's what matters."
- "Progress over perfection."
Simple, Transparent Pricing
Start free, upgrade when you're ready. No hidden fees.
Free
Forever free
- ✓7 Core Habits
- ✓Basic Tracking
- ✓Daily Reminders
Premium
/month
- ✓7 Core Habits
- ✓Basic Tracking
- ✓Daily Reminders
- ✓AI Coaching
- ✓Audio Coaching
- ✓Advanced Analytics
- ✓Custom Habits
- ✓Unlimited History
- ✓Cloud Backup
- ✓Family Sharing
- ✓Priority Support
7-Day Free Trial
Try all premium features free for 7 days. No credit card required. Cancel anytime.
Marketing Strategy 2026
Organic, viral growth strategies designed for sustainable user acquisition.
App Store Optimization (ASO)
- •Primary: "habit tracker", "wellness app", "AI coach"
- •Secondary: "mindfulness", "self-improvement", "health"
- •Localized keywords for top 10 markets
- •A/B test screenshots and descriptions
Content Marketing
- •SEO blog: habit psychology, wellness tips
- •YouTube: habit tutorials, user stories
- •TikTok: 60-sec habit tips, before/after
- •Pinterest: habit trackers, infographics
Social Media Strategy
- •Instagram: daily motivation, user wins
- •Twitter/X: habit science threads
- •Reddit: r/habits, r/selfimprovement AMAs
- •Discord: community support server
Influencer Partnerships
- •Micro-influencers (10k-100k) in wellness
- •Psychology educators on YouTube
- •Productivity podcasts sponsorships
- •Fitness trainers as ambassadors
Viral Content Hooks
"I tracked my habits for 30 days and here's what happened"
"The app that doesn't shame you for missing a day"
"Why your habit app is making you fail"
"AI told me my biggest habit mistake"
"My family competed for 30 days - results shocked us"
Year 1 Growth Targets
Psychology-First
Market the science, not just the app
Anti-Shame Messaging
Stand out by being kind
AI Innovation
Claude-powered = cutting edge
Enterprise-Grade Security
Your users' data is protected with industry-standard security practices.
OWASP Mobile Top 10 Compliant
Following all OWASP Mobile Security Guidelines 2024
No Hardcoded Secrets
API keys stored securely via BuildConfig from local.properties
HTTPS Only
Network security config enforces TLS for all connections
Certificate Pinning
SSL pinning for Anthropic API and Firebase domains
Backup Protection
android:allowBackup=false prevents data extraction
Data Extraction Rules
Android 12+ compliant data extraction rules configured